Frequently Asked Questions

  1. What is an "Ideal Cut"?
    The "Ideal Cut" was originally proposed by gem cutter Marcel Tolkowsky in 1919. It describes a precise combination of proportions for a round brilliant cut diamond that will provide the maximum amount of internal reflection, thus giving the greatest brilliance and the most "fire." While Tolkowsky's original theories presented only one particular combination of proportions for creating the best balance of brilliance and dispersion, today the American Gemological Society recognizes any diamond falling within a narrow range of proportions and finish quality as being an "Ideal Cut" (also called an "AGS 0" or "AGS triple zero").
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  2. Why should I buy a certified diamond?
    A certified diamond comes with a grading report issued by a certified gemological laboratory, such as the Gemological Institute of America (GIA,) European Gemological Laboratory (EGL,) or American Gem Society (AGS.) This grading report is a legal certification of the diamond's qualities. Without this report, the only evidence you have about the diamond's qualities is what the seller says. A certified diamond adds value to the gem, especially if someday you decide to sell it, or need to replace it due to loss or theft. The report is a quantitative evaluation of your diamond, as opposed to an appraisal, which is only an opinion.
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Types of Metals
  1. What makes white gold white?
    Gold is naturally yellow. White gold is created by alloying metals with a "white" or silver color to gold, such as silver, nickel, or palladium. To get the white color, enough of these materials must be added such that white gold is almost never more than 14K, whereas yellow gold used for jewelry can be as high a 24K (pure gold.) Gold can be produced in other colors as well. Pink gold is created by alloying the gold with copper, which adds the reddish color.
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